Bookmaker Reviews

Nowadays, there are so many online bookmaker reviews out there, with new ones appearing all the time; they all have a shiny mobile app and free bets trying to lure you in, but how can you choose the best betting site for you and how do you know which to avoid?

You could use a simple trial-and-error method, signing up for every sports betting site going and seeing what you think of the app, the payment methods and the free bets on offer, but that will be tiring and time-consuming, completely ruining the excitement of the online gambling experience.

The best and simplest way is to use our bookmaker reviews! Going in-depth on all the latest and best betting sites, our bookmaker reviews provide you with all the information you need to decide which bookmaker is right for you, giving you more time to enjoy online sports betting.

Your Bonus: £10 Free Bet UK Licensed Safe Bookmaker
Offer for new customers who register via Mobile; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+
Your Bonus: Bet £10 Get £30 UK Licensed Safe Bookmaker
New Players Only. Minimum stake £ 10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. The wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests void all active/pending bonuses. Full Terms Apply.

Your Bonus:
£25 Bet Bundle

UK Licensed

Safe Bookmaker


18+. UK customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in Free Bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on Sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. 1 Free Bet offer per customer, household & IP Address only. 18+.Free bets expire in 7 days. Payment method restrictions apply. T&Cs apply

Your Bonus:
Bet £10 Get £30

UK Licensed

Safe Bookmaker


Over 18s only please gamble responsibly. Full Terms Apply.

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex. Spreadex Ltd reserves the right to exercise its sole discretion as to whether or not to open account facilities for any prospective client. Spreadex Ltd reserves the right to amend, withdraw or restrict this offer at any time without notice. Spreadex Ltd reserves the right to withhold this offer when it has reasonable belief there has been co-operation, collusion or organisation of bets from the same source, or if it has reasonable belief that the offer is being abused in any way. Spreadex Ltd is the sole arbiter of these rules and any other issue arising under the promotion. No staff member (or any relation or partner thereof) of any spread betting or fixed odds bookmaking firm is eligible to take advantage of these offers. Offer cannot be used in conjunction with any other Spreadex offer. Unless otherwise stated, clients reopening Spreadex accounts do not qualify for the offer. Customers who are ineligible for any promotional free bets will also be ineligible for these promotions. T&C's Apply.

Your Bonus:
£40 Sport Bonus

UK Licensed

Safe Bookmaker


Types of Bookie Reviews

Not all bookmakers are the same, so not all of our bookmaker reviews are the same! There are three main types we use on our website to guarantee the bookies you choose are the ideal fit for your betting needs.

These are the main bookmaker review types you can find on our website:

Casino reviews

Our fantastic casino reviews are your go-to for online gambling. Keeping track of all trending casinos for the most popular casino games and slots on offer, we will inform you of when and where a casino bonus will be on offer or even which casinos offer an exclusive bonus just for you.

On the more serious side, we provide details such as the payment methods on offer and information about each mobile app, giving you the best online casino experience without you having to worry about scams and other issues.

Sportsbook reviews

From the hardcore fans who make sports betting a regular part of their viewing experience to the occasional punter making their first sports bet on one of the world’s major sporting events, our sportsbook reviews are must-reads for everyone.

We review each leading and new sports betting site to explore which betting markets you can bet on and the sports that are covered – from the usual horse racing and football to virtual sports and more – and we make sure all your questions are answered, such as do I get a free bet when I sign up? When do the free bets expire? Are minimum odds guaranteed? Do they offer live streaming? And so much more!

Whatever your preferences, our reviews will find the best betting site for you to keep the adrenaline pumping right up to the final whistle!

Betting exchange site reviews

Are you constantly left frustrated by disappointingly low odds offered by your online bookmakers? What about when the bet you want to make is not available on any mobile app?

If that has happened to you, then you may have been tempted to check out betting exchange sites, where you can create your own bets and set your own competitive odds, allowing others to enjoy betting for or against the predictions you make.

Sometimes these sites can be a little daunting for many first-time UK customers, but thankfully, our reviews are on hand to explain how they work and which are the best for you, and you will be making your first bet alongside many other new customers in no time!

Free Bets and Bonus Bets

As new customers, what we all want to know when we are choosing new online bookmakers to sign up for is what free bets, welcome bonus bets, and other incentives they intend to reward us with.

But it gets confusing trying to remember every single £50 free bet here, and £20 welcome bonus there; all the online bookmakers out there are offering such similar things but all with subtle differences.

Here at Online Bookies, we make sure all the hard work is done for you. We keep track of what new UK customers will be getting for signing up, but we won’t just let you know what free bets are on offer. We will inform you of when those free bets expire, what your initial bonus amount is, is a deposit bonus available, how a qualifying bet works, how long free bets are valid and all your other questions. Basically everything you need to know about bonuses.

What about Existing Customers?

Sure, betting sites love to get you hooked with amazing sign-up offers, but we want to know what is in it for you once you have made that initial deposit.

You can see in plenty of our reviews that loyalty programmes for existing customers are not all that common, but the best online bookmakers treat their long-term customers well! By using our website, you can find out exactly which ones they are, as our reviews will let you know what’s out there.

Maybe horse racing fans can enjoy money back as a free bet if their bet loses, or perhaps a minimum deposit in the casino earns a few free spins? There are rewards out there, but usually, you never know what they are – if they exist at all – until you have committed to a bookmaker.

Whatever the options hidden behind the big sign-up offers are, our reviews will dig deep to create a satisfactory betting experience that you will be happy to stick with.

Why are Bookmaker Reviews Important?

The team at Online Bookies are determined to provide a quality, important service for those of you who enjoy a flutter.

Our reviews are crucial to any punter out there who wants to reap the benefits of the online betting world, whether they are seasoned gamblers or making their one bet a year on the Grand National.

So if you are still wondering what the benefits are, let’s take a look!

It’s a Time-Saver

You have spent all day, maybe all week, trying to go through every betting site out there and just when you have found the right one and go to download the mobile app, right at that moment, an advert for a new betting site you have never seen before pops up on your TV, and suddenly you are back to square one!

Rather than go through all that, you can simply read our bookmaker reviews, including new ones, clearly see the advantages and disadvantages of each one you are interested in and quickly compare them to others, allowing you to make a proper, informed decision in next to no time.

With no waffle, our direct approach turns a week of wondering into less than an hour of fact-finding.

Scam Prevention

We all have to take care when betting online, but our reviews give you that peace of mind we have all been craving.

Our community likes to help each other out, and with input from other punters, you can see what they love and hate about each bookmaker. Crucially, you can instantly see which apps and sites to steer clear of.

We review bookmakers who are fully licensed, following the regulations of the UK Gambling Commission, to make sure you do not suffer from scam sites.

Identify the Good Games and Top Opportunities

“This site offers this game… that one offers that game… I will never make up my mind!”

Dilemmas like that will be a thing of the past when you use our reviews, which display the casinos and sportsbooks that offer the best bonus bets and casino games. Meaning if there is a particular game you are looking for, you can easily find which casinos offer it.

And have you ever experienced wanting to put a certain bet on, but your betting site does not offer that particular market? It’s terribly frustrating, especially when that bet comes in! Browsing our reviews, however, will let you know which sites offer which betting markets, so you will always know which one to turn to for those more niche bets.

You will be left feeling “in the know”, super confident of finding all the best online bookmakers and casinos for your favourite games.

How do we evaluate Betting Sites?

A lot goes into our thorough review process. Let us take you through a few things we do to formulate each review.

Registration process

How do you get everything set up in the first place? What personal details are you required to enter? Is your account password protected? Everything new customers need to know to get started is answered.

Website and app navigation

Betting sites can sometimes be tricky to navigate, but others are super smooth and user-friendly. You will be able to recognise an excellent mobile bookie when you see one because our reviews will let you know.

Which apps offer more in-play betting options? Where can I go for some live streaming? And most significantly, how easy are they to use? The last thing you want when you are betting in play is a mobile app that is crashing, so let us find the most reliable apps and sites in the betting industry for you.

Payment methods

When you are dealing with betting, you should be perfectly clear about all the rules and policies to do with payments. Even though we all know how important that is, no one wants to spend forever reading all the small print and terms and conditions.

Our reviews clarify whether each of the UK online bookmakers we look into follows UK gambling commission regulations to make sure your money is safe. Why risk your hard-earned cash with an unregulated bookmaker? That’s too much of a gamble in itself!

Once that is dealt with, you can find out what payment methods are available, such as the card payments that each app takes. If Apple pay or similar methods will work on a site, it will feature in our review.

Options available to set your own betting limits, the potential payment restrictions and the process for bet settlement will also be covered.

Customer services

When payment issues arise and free bets do not appear when they are meant to, betting sites with good customer service can really impress punters, while others that are hard to contact or never get to the bottom of your query certainly will not score well when reviewed.

The various methods of contact available and how easy it is to find will be taken into account, as will the existence of certain features like live chats.


We also make sure we know who owns each betting site out there on the market. It is important for us to know who you are dealing with, where the company is based and what is the licensure of the bookmaker; i.e. in which country did the bookmaker obtain its licence?

Have Your Say

Even with all the information we provide, you still do not need to simply take our word for it! Your fellow punters and players also have the opportunity to share your thoughts and experiences, adding more and more detail to our reviews!

Anyone can have the chance to talk about where they found the best odds, the best free bets they have been given or perhaps the worst mobile app they have ever downloaded. Next time you bet online, be sure to let the rest of our community know.

Your feedback is important for us as it helps us improve and review all the information we are providing.

The Sports Betting Site for You

Whatever the sporting events taking place, our UK sportsbooks reviews are categorised to help you find the ideal betting sites for your sports bets.

Is the Cheltenham Festival on the horizon? Check out our best horse racing bookies to see who is offering money back as a free bet. When the Premier League season is in full swing, have a look at our best football bookies to see who offers the betting features you are after, be they the number of corners, cards or shots on target from your team’s misfiring centre forward.

We have so many sports betting sites covered, with special pages for the best bookies for rugby, UFC, tennis and more. So whatever your sport, your sports betting needs will be taken care of.

What makes us unique?

There are some other websites that have bookmaker reviews as part of what they do. But for many of them, that is just it, and they are one part of what they offer.

On our website, bookmaker reviews are our main focus. Not just sharing news stories, offering tips and advertising free bets as our competitors do, we put together exclusive, well-researched bookmaker reviews that leave you confident of using the right website and app for your personal needs.

We do not exist just to advertise betting companies. Always giving our honest evaluations to help punters find what suits them best.

Whereas other sites might have something based around major events, we provide reviews categorised by sport, so if you are a regular fan, you will always have a bookmaker review that works for you, not just for a few big matches or races per year.

Going Live and Cashing Out

Betting sites are now rivalling TV companies for the way sports content is broadcasted. Many top bookmakers now offer live streaming, allowing you to watch the match or the race you are betting on just for the price of your min odds stake (which, of course, could be a winning bet).

Our reviews break down which are the best betting sites for live streaming and which sports and leagues are available for UK customers.

But how about when you are watching the match, and your bet does not seem to be going to plan? Then a cash-out option is always very welcome for trying to cut losses.

In the world of live betting, bets with a cash-out option and the chance to bet in-play are by far the most attractive to punters, so we keep you informed of the top sites for live betting and the bet types excluded and included in their in-play options.

So, where is that free bet going?

With all the betting markets and bet types covered, our reviews will leave you perfectly ready to download the right mobile app and enjoy the first bet of many!

Frequently Asked Questions

We have provided a lot of information here about our reviews, and we are sure they will provide the right tool you need for all your betting needs. But if you are still unsure about certain aspects, have a look at our FAQs below and hopefully, your query will be answered.

What is the best bookmaker?

This an impossible one for us to answer because the answer to that question depends on you! And that is exactly why we put our comprehensive reviews together, allowing you to make that decision for yourself, depending on your individual needs and preferences.

With new sites entering the market all the time, the best bookmaker or casino for you now might not be the same later on, so make sure you keep checking in with us to see how the market is changing and what new features and games might catch your eye.

Are your Bookmaker reviews reliable?

Our bookmaker reviews are comprehensive, taking into account all the different betting markets, UK online bookmakers and each mobile app.

Each review is regularly updated to make sure changes, and new features are incorporated. We won’t miss a beat when it comes to the established betting sites changing their free bet stakes, for example.

Plus, with new sports betting sites appearing all the time, you can rely on us to get the inside track on all the newcomers to the industry, letting you know quickly if the new sites are going to be a good fit for you.

Which sites and apps are safe to use?

Whether it is a sportsbook, casino or betting exchange, we will put safety at the forefront of our review. Using the rules and regulations of the UK Gambling Commission as our guide, you will see clearly from our easy-to-understand reviews if a particular online bookmaker is safe to use.

The UK Gambling Commission itself is a trustworthy regulator, and we recommend not using any bookmaker that does not comply with it.

Does a bookmaker have to pay out?

If you made a winning bet, then yes, they do! That’s the simple answer. If a betting site refuses to pay out your winnings, then make that the last time you bet with them.

But, if you have read our reviews, then that surely will not happen to you, as we will let you know which sites are the best with payment details.

Some sites have minimum deposit and withdrawal limits, and some are quicker than others when it comes to crediting your betting account or bank account with your funds. All this information is often buried deep in the terms and conditions on websites, so you will waste time trying to find it yourself.

Our reviews, meanwhile, will have the numbers crunched for you, providing you with all the processing times, limits and everything else regarding those lovely, lovely winnings!

If you have any other questions, feel free to contact us, and our team will try to get back to you as soon as possible.


We hope you enjoy the enhanced experience of betting our reviews will deliver. Always ensure you are responsible with your gambling, keep checking out our reviews for new betting sites and, of course, good luck!

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