New Online Bookmakers

Find the latest online bookmakers that hit the UK market. Keep up to date with the newest odds, offers, and promotions these online bookmakers have to offer!

Best Online Bookies UK 2023

If you are in search of a Bookie or Bookies online in the UK then you have landed on the correct site. Here you will find an extensive list of all new online bookies and reviews which are available and Licensed in the United Kingdom.

UK Online Bookies List

Your Bonus: £10 Free Bet UK Licensed Safe Bookmaker
Offer for new customers who register via Mobile; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+
Your Bonus: Bet £10 Get £30 UK Licensed Safe Bookmaker
New Players Only. Minimum stake £ 10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. The wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £ 200. Excluded Skrill deposits. Withdrawal requests void all active/pending bonuses. Full Terms Apply.

Your Bonus:
£25 Bet Bundle

UK Licensed

Safe Bookmaker


18+. UK customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in Free Bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on Sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. 1 Free Bet offer per customer, household & IP Address only. 18+.Free bets expire in 7 days. Payment method restrictions apply. T&Cs apply

Your Bonus:
Bet £10 Get £30

UK Licensed

Safe Bookmaker


Over 18s only please gamble responsibly. Full Terms Apply.

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals who are registered customers of Spreadex. Spreadex Ltd reserves the right to exercise its sole discretion as to whether or not to open account facilities for any prospective client. Spreadex Ltd reserves the right to amend, withdraw or restrict this offer at any time without notice. Spreadex Ltd reserves the right to withhold this offer when it has reasonable belief there has been co-operation, collusion or organisation of bets from the same source, or if it has reasonable belief that the offer is being abused in any way. Spreadex Ltd is the sole arbiter of these rules and any other issue arising under the promotion. No staff member (or any relation or partner thereof) of any spread betting or fixed odds bookmaking firm is eligible to take advantage of these offers. Offer cannot be used in conjunction with any other Spreadex offer. Unless otherwise stated, clients reopening Spreadex accounts do not qualify for the offer. Customers who are ineligible for any promotional free bets will also be ineligible for these promotions. T&C's Apply.

Your Bonus:
£40 Sport Bonus

UK Licensed

Safe Bookmaker


Your Bonus:
Bet £5 Get £30

UK Licensed

Safe Bookmaker


T&Cs Apply

New customers only

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. | Please gamble responsibly

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. | Please gamble responsibly

Your Bonus:
Bet £5 Get £20

UK Licensed

Safe Bookmaker


Join Tote Join Tote to place your first cash bet at a minimum of £5, and we’ll give you £20 Credit rewarded as £10 redeemable against racing bets only, £10 redeemable against UK & Irish placepot bets only. Full T&Cs Apply.

Your Bonus:
Bet £10 Get £50

UK Licensed

Safe Bookmaker


Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Your Bonus:
£30 Bet Bundle

UK Licensed

Safe Bookmaker


new customers only. first single & e/w bet only. 5p minimum stake. 3 x £10 bet tokens. free bet stakes not included in returns. free bets exclude virtuals. free bets are non withdrawable. no free bet expiry. eligibility restrictions and further t&cs apply. 18+.

Your Bonus:
£10 Bet Bundle

UK Licensed

Safe Bookmaker


All UK customer offer. Opt in required. Single Line Multiples including 3 or more selections. Min. overall odds: 2/1. £/€25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT to count towards the promotion for that week. Upon weekly qualification, customers will be credited with £/€10 in Free Bets in two £/€5 instalments on Saturday and Monday. In addition to this from Saturday 24th September until Friday 18th November 2022, an extra £/€5 Free Bet will be added to Quest to Qatar pot*, which half will be credited on Saturday 19th November 2022, and the other half credited on Saturday 3rd December 2022. £30 Acca Offer New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. Deposit method restrictions apply. This is offer is valid for 7 days from your new account being registered. 18+. Bet The Responsible Way. Full terms apply.

How online bookies work

Before the introduction of the internet, people used to bet at race tracks, street betting shops, or telephone betting. This has changed with online bookies, where you get odds on a website and place the desired bet. Big brands like Ladbrokes and Bet365 switched from land-based betting shops to online. From online betting sites, one can enjoy everything you used to enjoy in betting shops in the comfort of your workplace or home.

From these online bookmakers, it is possible to enjoy plenty of sporting activities, unlike when they were limited to a few games or events happening in the locality. With online bookies, it is possible to enjoy multiple games happening across the globe. The highlight of betting online bookies is live betting, where you bet as the events unfold.

To improve your betting experience, you will get more from a single bookie than you did before. Recently, online bookies have incorporated online casinos, live casinos, and esports. You will love the experience where you need not have individual accounts to enjoy each of these products.

Which is the best online bookie?

There isn’t a single bookie that we consider the best. Different factors that favour your betting needs will determine a top bookie. We will say a bookie is the best if it meets your betting needs and offers bonuses that will improve your experience. The online bookie you choose needs to be licensed and regulated by the relevant bodies. It also needs a proper security system to protect you from internet theft.

All in all, you must check online reviews about the platform you wish to play. These reviews will inform you of other people’s experiences, giving an idea of the experience to expect.

Over 18s only please gamble responsibly. Full Terms Apply.
Over 18s only please gamble responsibly. Full Terms Apply.

Over 18s only please gamble responsibly. Full Terms Apply.

Over 18s only please gamble responsibly. Full Terms Apply.

What to consider when choosing an online bookie

Before starting registration at an online bookie, it is crucial to investigate the platform to establish whether it ticks all the boxes. This is important in ensuring that you get the best bookie and one that will cater to your needs. We have come up with several aspects to consider when selecting a bookie. You must check its trustworthiness, reputation, risk, reliability, and friendly terms and conditions.

  • Trustworthiness

There are plenty of bookmakers licensed to operate across the world. There is a big pool to choose from, making it harder for every punter. There are genuine bookies and rogue ones too. This being the case, you need to choose one that is trustworthy. Regulations and licensing procedures need these bookies to adhere to for them to operate in different jurisdictions. To ascertain that a bookmaker is trustworthy, check whether they are regulated and licensed by the relevant bodies in the industry.

  • Reputation

The user experience will primarily determine a bookmaker’s reputation. These will include reviews left by previous punters and professional reviewers like us. You will also find reviews left by players on some of our reviews. You get to read about their experiences and how good the casino has been to them. From this, you can determine how the bookie treats their punters and the kinds of terms they have.

  • Reliability

There are plenty of reasons that would make an online bookie unreliable. When we list a bookmaker on our platform, there are plenty of things that we look at. For a sportsbook to be considered reliable, it needs to have a good customer support team. The banking methods need to be available and responsive, and the terms and conditions laid out for the bonuses and membership must be protective and favourable.

  • Terms and Policies

We find it essential to go through any online bookie’s terms and conditions before putting up their review on our platform. The withdrawal policies, deposit terms, and registration rules are important when joining an online bookie. These will help you determine whether the sportsbook is fit for you or how they deal with specific issues affecting bettors.

When preparing our reviews, we consult with the customer team and other experts in the industry. This helps us seek a second opinion on our findings and get valuable advice, which we will always share with you.

Regulated and licensed

An online sportsbook needs to be licensed and regulated by relevant industry bodies to ensure that they adhere to the strict guidelines governing online gambling. The regulations by different bodies assure you of a safe and friendly environment to place your uk bookies

These organizations include the European Sports Security Association, GamCare, IBAS, UK Gambling Commission, the Government of Curacao, and Kahnawake, among others.

Should I use big brands when betting?

When you come across a big betting brand, go for it but don’t settle on it yet. There are a few factors to consider before spending your hard-earned money betting with them. Big brands are a good bet since they are well-known and have gone through the rigorous process of being regulated and licensed.

Every time you come across a big brand and wish to play with them, check out their terms and policies to ensure that they are licensed and accepting players in your jurisdiction. This scrutiny will go a long way to establishing whether they are good enough for you and whether their terms will work in your favour.

Mobile betting

Technological advancement and evolution have affected the betting world too. Mobile compatibility has become a necessity for online betting companies with the increase in the use of smartphones. This has many advantages since one can make bets while on the move and conveniently from mobile devices. Most of the bookies we will review on our platform will be mobile-compatible and have plenty of benefits for the players.

For our esteemed readers, we assure you that we have the best intentions for you and will continually review and recommend credible betting platforms that are reliable, safe, and secure for all betting activities. We also uphold responsible betting where you need to observe strict precautions like having a defined budget and stick to it as well as take breaks when necessary and understand that gambling is not a form of investment but purely entertainment.

Bookmakers for all sports

The availability of the internet has gone a long way in ensuring that betting is easily accessible and available. People have embraced it because it is possible to conveniently make a bet from the comfort of your home or while on the road from your smartphone. Plenty of betting sites will offer reliable, convenient, user-friendly services. We have reviewed some of these sites on our platform with the different sporting events available to bet on.

Over 18s only please gamble responsibly. Full Terms Apply.
Over 18s only please gamble responsibly. Full Terms Apply.

Over 18s only please gamble responsibly. Full Terms Apply.

Over 18s only please gamble responsibly. Full Terms Apply.

What should you expect from a bookmaker?

  • Easy Start

When betting on an online bookie, you will get an easy start by following the easy onboarding process. After enjoying the efficiency and ease of registering an account with them, you will get a welcome offer. The sign-up offer can match the amount you deposit or free bets. All these will give you an easy start with the betting sites available on our listing. 

  • Entertainment

Betting is entertaining as long as you love the thrill and fun of watching a football match, a game of hockey, or horse racing. If you love any of these sporting events, then you will without doubt love betting on your favourite sports. All this is possible from your mobile devices or desktop on any betting sites we recommend.

  • Winnings

We advocate for responsible betting, where we focus primarily on betting with money you can afford to lose and taking up betting on sports as a form of entertainment and not a form of making money. But it is always good to know that you can win some money when the team you bet on wins a match. You can land on a jackpot or a huge win when the odds are in your favour.

  • Convenience

When you place your bets at a bookie, you will conveniently make your desired wager from your mobile devices or desktop without needing to visit a betting shop. With live betting, you will make your bet as the match goes on with some of the best betting odds compared to those offered by betting shops at the race course or nearest town.

Different types of online bookmakers

There are different types of sporting events that you can bet on. You will also notice that there are bookmakers that will focus on different sports and invest more when it comes to research and offering quality odds. This is why we have classified our listings according to the different sports so that it is easy for you to locate a sportsbook depending on the sporting event you love.

These bookmakers are classified into:

Choosing the right bookmaker in the UK

With so many UK online bookies on our list,  there are plenty of factors to consider when looking for a trustworthy and reliable bookmaker. Getting a reliable platform has been hard for many punters as there are ruthless and unreliable bookies. We will give you a few factors before enrolling in a bookmaker. These are some aspects we consider before we list them on our portal.

  • Sign-up offer

The signup offer will always be one of the factors determining whether an online casino is good enough for you. With the registration bonus, you can make a horrible decision easily. To avoid this, make sure that the bonus makes sense and that the terms and conditions are friendly and fair. Acceptable terms and conditions with friendly wagering requirements will be the answer to a friendly welcome offer.

  • Sports betting markets

What betting markets are available? You need to be a bookmaker that has a diverse collection of betting markets. It would help if you had options and diversity regarding the betting markets. This meant that you would have a couple of markets to bet on.

  • Mobile compatibility

Do you like placing your bets while on the move or watching the action unfold on the field or racetrack? This is the reason you need to choose a sportsbook that is mobile compatible. This will help you determine whether the bookie will serve you when needed.

20 FAQs About UK Bookmakers

1. Must I register an account to enjoy betting and playing online casino games at the UK bookmakers?

There are different bookmakers in the UK betting landscape. Some bookmakers require you to register accounts, while others are purely Pay N Play bookmakers.

2. Do UK bookmakers accept punters from other jurisdictions?

Yes, UK bookmakers allow punters from other jurisdictions to enjoy gaming online. However, the respective bookmaker must be licensed and operational in those jurisdictions.

3. Will punters enjoy bonuses, offers, or promotions at UK bookmakers?

Different UK bookmakers have come up with different bonuses to attract and encourage punters to keep enjoying themselves online. Some of these bonuses are meant for new punters, while others are specifically for existing punters.

4. What are some of the bonuses that punters can enjoy at UK bookmakers?

When playing at UK bookmakers, there are different kinds of bonuses that you can enjoy. These include the welcome deposit bonus, free bets, reload offers, cashback bonuses, no deposit bonuses, and refer-a-friend offers.

5. Will I be required to input a unique bonus code to enjoy bonuses offered at UK bookmakers?

Different available bonuses have different requirements. While some bonuses will require you to enter a unique bonus code, others offer the bonus without the need to use the unique code.

6. Do UK bookmakers offer great odds for punters?

While the odds differ from one bookmaker to another, most are above average, and one could enjoy them. Besides, they range from one sport to another, giving you a chance to choose the sports that offer the best odds.

7. Are there no deposit bonuses at UK bookmakers?

Yes, some UK bookmakers offer bonuses without requiring the punter to deposit any amount. However, such bookmakers are rare in the UK.

8. What kind of markets will I enjoy at UK bookmakers?

UK bookmakers are very diverse. Consequently, among hundreds, they offer different markets, including football, tennis, golf, motor racing, horse racing, and water polo.

9. What if I become addicted to gambling at UK bookmakers?

If you have an issue with uncontrollable gambling at UK bookmakers, you should check the responsible gambling section at your bookmaker and practice the gambling control techniques available at the bookmaker.

10. Do UK Bookmakers limit punter’s accounts?

Yes, some UK bookmakers limit punters’ accounts for various reasons. Such include violation of the bookmaker’s terms and conditions.

11. Is cash-out available at UK bookmakers?

Yes, the cash-out feature is available at most UK bookmakers. The features come as either full or partial cash out.

12. What is ACCA Insurance, and is it available at UK bookmakers?

ACCA insurance refers to a kind of insurance bet that compensates you upon a loss on an ACCA. When you place an accumulator, and one or two of the selections fail you, you will receive a cashback or another kind of compensation from the bookmaker. This feature is available at many UK bookies.

13. Is betting in UK legal?

Yes, betting in the UK is legal. However, any bookmaker operating in the country must be fully licensed by the relevant betting body in or outside the UK.

14. Is it possible to create two accounts for one bookmaker?

Unfortunately, no. Most bookmakers limit the punters to creating a single account. This goes a long way in preventing fraud among online punters.

15. Are there any betting exchange platforms in the UK?

There are many bookmakers in the UK. Several bookies have chosen the betting exchange way to create a difference and cut a niche for themselves. Punters can create their bets through such platforms and offer them to fellow punters.

16. Must I deposit vast sums of money to enjoy betting at UK betting sites?

No, you don’t have to break the bank to enjoy betting at UK bookmakers. Some bookmakers require as little as £1, £2, £3, or £5 to play.

17. What is ante post-betting at UK bookmakers?

Ante-post betting is one of the most common types of betting in horse racing. It refers to betting on an event that is yet to happen.

18. What happens if I violate the terms and conditions of a UK bookmaker?

If you violate any of the terms and conditions of a UK bookmaker, you risk your account. It might be suspended, limited, or permanently closed.

19. What types of odds are available at UK bookmakers?

The UK bookmakers offer their punters a wide range of odds formats. Some examples include fractional, decimal, Malaysian, Hong Kong, and Indonesian.

20. How do I delete my UK bookmaker account?

If you wish to delete your UK bookmaker account, there are different options, and the most common is visiting the responsible gambling guide, where this option is available. Alternatively, you could contact customer service with the account closure request.

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